From Comments To Ad Campaigns: In-Depth Support From An Experienced Social Media Marketing Agency NYC
Starting with the birth of Facebook in 2004 and accelerating as YouTube, Twitter, Snapchat, and Instagram entered the scene, social media has radically transformed the modern market. Two-thirds of Internet users across the globe belong to at least one social network, and a tenth of all time spent online occurs on these sites. No matter your company’s size, age, industry, or other marketing operations, you cannot afford not to engage in social media marketing.
As a social media marketing agency operating in New York City, Get Known Pros knows full well the value of these online networks. We have extensive experience marketing through Facebook, Twitter, and other sites, helping our clients to raise public awareness of their company while learning valuable information about potential customers. With our assistance, you can take full advantage of the most valuable marketing resource of our time, setting the stage for enduring company success.
Understanding & Pursuing the Full Benefits of Social Media Marketing
When most people think of social media marketing, they imagine using sites like Facebook and YouTube to raise awareness of their companies. While initial publicity can be gained on these networks, the full marketing benefits go far beyond that. Social media gives you the opportunity to:
Get to Know Your Customers- Social media offers a wealth of information on consumers’ interests, habits, and needs. By engaging with customers on sites like Facebook and Twitter, you can see what kinds of groups they join, what topics they are passionate about, and how they tend to spend their time. You can then leverage this information to bring them back for more while attracting others to become customers as well.
Keep an Eye on Competitors- Besides providing key information on what current and potential customers are doing, social media gives you the chance to see how your competitors are trying to attract those customers. Pay attention to the networks that competing businesses are part of, and make sure to join any that you have not yet become a member of. You should also monitor your competitors’ social media campaigns and think of ways to counter and improve upon their strategies.
Build Bonds with Customers- Through Facebook and YouTube comments, tweets, and other forms of feedback, you can use answer customers’ questions and offer them more information. Facebook also allows you to poll your followers, while Google Plus gives you the option of video conferencing with them. By engaging with your customers in these ways, you can learn what they are thinking and show them that you value their opinions, encouraging them to stay loyal to your brand.
Share Events & Promotions- If your company is organizing a promotional event or offering discounts on its products, social media sites are the best places to raise awareness of this. By providing intel and savings to your online followers, you encourage others to follow you as well.
Make Use of Multimedia- Social media sites provide a platform for pictures, videos, long-form text, and countless other forms of content. The wider a variety of materials you publish, the easier it will be to reach customers of all backgrounds and interests.
Get Known Pros helps you make full use of social media for all these purposes. Not only do we design social media marketing campaigns for your firm, but we can also manage your accounts on a daily basis. With our help, you can engage with customers on all major social networks with minimal effort, attracting and maintaining a large and loyal following.
Advanced Conversion Tracking & Analytics
Analytics is essential in any form of marketing, but it is particularly critical for social media campaigns because of the great quantity and diversity of data they provide. Comments, shares, likes, reactions, and retweets all represent some degree of customer engagement with your brand. Get Known Pros helps you to keep track of all these signals and understand exactly what they mean for your company.
Get Known Pros has experience across dozens of different industries, and understands that there is no one, all-encompassing way to interpret data from social media. We thus tailor our analysis to the characteristics of your specific company and broader industry. A health and wellness company, for example, would place a high value on comments asking about the science behind their products, since these indicate that customers see the company as a reliable source of health information. An entertainment company, on the other hand, would likely place more value on likes and positive reactions to their content, as this suggests that customers are entertained. By studying your company’s products, history, and customer base, Get Known Pros can understand exactly what each form of engagement means for you.
How a Human Face Fortifies Your Firm
One of the most valuable ways your company can benefit from social media marketing is to humanize yourself in the eyes of consumers. The last thing you want is for customers to see you as a faceless corporate entity. Get Known Pros counters this image, helping you appear human and relatable by:
Illuminating the Individuals- By posting pictures and videos of you and your employees on key social networks, we remind your customers that real people work for your company. In this way, we put a human face on all your products and services.
Calling on Customers- Customers who have had good experiences with your company can share your pages or appear in testimonial YouTube, Facebook, and Instagram videos. This shows other consumers the happiness and satisfaction your services bring.
Community & Cultural Engagement- You can use social media to show how your company participates in cultural events, service projects, and other humanizing activities. Customers will come to see you as a valuable part of the community.
In improving your image through social media, Get Known Pros carefully coordinates its campaigns across each network. We direct all of your social media activities toward the same consistent goal, laying the foundation for efficient, enduring success.