Reaching the Healthcare Audience In Need For Pharmaceuticals
We are a digital pharma marketing agency and we work to appeal to the full spectrum of your audience, from professionals to patients. According to Media Vitals, 44% of Generation X/Y and 41% off Baby Boomer physicians are using search engines to answers their questions about their practice, options, and industry. This means that a lot of your audience is no longer waiting for you to come to them; younger generations are actively out there searching for answers to their medical problems and questions. As they look for those answers, you want to be right there offering the insight and solutions that help them to build trust in your company.
This is why digital marketing strategies are so important for the healthcare companies competing in today’s market. When someone from one of your target audiences gets online to search for answers, what content will he or she find? From the doctor that needs to understand options for an unfamiliar case to the patient who wants to know more about recorded trials and side affects of a specific drug they’ve been prescribed, your content and web strategy can either be lack-luster or provide those answers in a very real and authoritative way. This value that is freely accessible and professionally succinct is going to be far more affective with many groups than interruptive marketing or even cold sales calls. People are used to searching online, so make sure you are offering them your answers.
Developing Your Overall Pharma-Strategy
At the very heart of a great marketing effort is a well-defined strategy. As a pharma digital marketing agency, we help our pharmaceutical companies examine their needs, audience, budget and brand before outlining a step-by-step plan of attack.
You need a general series of defined goals, the tools to make those goals realities and methods for measuring your success. We provide you with the plan that will help take your business wherever you want it to go. And, perhaps most importantly, we give you concrete methods for measuring your outcomes. We want you to know if the strategy is a success or if something needs to be adjusted. Your success is our success.
Multi-Channel Media Plan
From consumers to physicians, you know your audience isn’t just getting their content from one location. So, our strategies for our pharmaceutical brands take into account the various platforms that customers and physicians are going to be accessing.
We want to get your content onto the right platforms and in the right formats to be as engaging and influential as possible. Professional content has to be established in a channel-neutral way and then adjusted to meet the expectations of the specific target audience meant to view it and the platform that it will be viewed from.
Responsive Design & Mobile Friendly
Your audience today may view your content from a wide variety of devices and technology types. You have to make sure your content looks good and performs well on every platform and viewing method. This includes a responsive design that adjusts your formatting to fit the screen size of the computer or device being used by your audience.
It means making sure your content is formatted correctly for a variety of browsers. And, it means making sure that your images and videos look crisp and professional, but don’t take too long to download.