Case Study & Review Of Inbound Marketing For ABH Pharma

ABH Pharma Inc, one of the nutraceutical industry’s leaders in contract manufacturing, desired an online display & digital marketing of their services to increase sales.

Challenge

Establish a full-service digital marketing campaign.

Solution

We created their entire website beautifully displaying their nutraceutical manufacturing facility. Displaying all of their services in an easy to understand way. We set up CRM system for their sales force and connected forms to automatically enter leads in the software.

Results

We’ve achieved a Click Through Rate (CTR) of 0.09%, which generated a number of new sales. In the campaign’s inaugural month of activity the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2013 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 272%.

From The Client

“Get Known Pros got our company ABH Pharma huge amounts of outreach in a very small amount of time. Their web development & design is incredible. We have had huge success with pay per click campaigns. They set up tracking, to convert leads and calculate ROI.” - Frank Cantone