Case Study & Review Of E-Commerce Web Design For ColorClub.com

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Each of the brand’s signature shades are made in Color Club’s New York headquarters, using only the best raw material available. Offering over 250 shades, Color Club has the ability to create any color imaginable in their on-site manufacturing plant.

Above The Fold
Collections Preview On Homepage
Product Page
SSL Certificate Installed, HTTPS Secure Credit Card Transactions
 

Challenge

Create a visually pleasing website displaying their vast varieties & colors of nail polishes. Allow "pro-members" to sign in and get discounts on products. Merge user accounts & products from three separate nail polish e-commerce websites into one main site. Solve credit card security issues.

Solution

First, display different options of what exactly their website will look like before being built. Then the Color Club corporate team chose a design they loved best, and the website development began. Merging three sites we had to transfer all user accounts maintaining usernames, and passwords. Combining over 800 different products into one site. Custom software was implemented to allow "pro-members" to sign in and get discounted rates. SSL certificate is installed for on-site credit card processing allowing HTTPS. Recommended online credit card payment gateway solved credit card security issues.

Results

Great display and organization of Color Clubs categories & collections of various nail polish & accessories. Successfully migrated all products & user accounts onto one main site. Customers could now register to become a "pro-member" to allow discounted wholesale prices to be purchased seamlessly. HTTPS secured website & recommended online credit card gateway solved all credit card security issues. 

Pro Member Features

Credit Card Security Increased

150k+ First Year

From The Client

“Get Known Pros were very transparent in their services and a pleasure to work with. Their redesign of our e-commerce website colorclub.com was a huge step up from what we had previously. They solved many issues within our online outlet, including increasing credit card security” -Marlyn EVP, CMO Forsythe Cosmetic Group LTD

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