Now, more than ever before, email is vital to your digital marketing strategy. People are converted after seeing valuable content and email offers a way to provide your audience with a regular stream that goes directly to them. If you don’t have a strong or in-depth email strategy, we can help. As an email marketing agency based in New York, we know how much you have to fight for space and stand out just to be seen in the crowd.
Nurturing Your Leads
The goal of your marketing emails should be to move your prospects into sales qualified leads and then towards conversion. Our emails are designed to help your prospects and leads wherever they are in the sales funnel to continue towards the point of sale. This is a big part of why you cannot treat all of your contacts as equal and you need to segment your lists. We can help you automate a lot of the process to provide your sales team with nurtured leads that are much closer to the purchase decision. These automated emails will include emails that boost your brand awareness (like welcome emails), emails with content that supports the consideration stage, emails to gage interest for your sales team (polls and specific product highlights), emails that increase conversion rates (retargeting and abandoned cart reminders) and more.
From abandoned cart reminders to welcome emails, you don’t want to let the iron grow cold before striking. Automated email can be set up to quickly respond to your customers so they don’t forget what they were doing. An email welcome, for example, that is sent within minutes will help a user see your emails as something they chose and not forget and later see them as spam. A coupon email that is sent quickly after a request is going to be more likely to result in a purchase than one that is sent 24 hours later when the excitement has died down. People today expect technology to be ingrained and communication to be nearly instantaneous – especially when it comes to a brand.
Avoiding Blacklisting and Spam
You don’t want your emails blocked by mail servers or sent directly to the spam folder. Through double-opt-in, simple opt-outs, careful wording and other techniques, we help you avoid the frustration of having your communications sidelined. We want to make sure you work with trusted mail providers and great best practes to get your content where it needs to go. And, of course, that means making sure it gets in front of the people.
Optimizing Your Designs
More and more adults are checking email on their smart phones and other small devices. You want to have emails that show up properly on any screen. Our templates aren’t just good design, they are smart design. We make sure, from the content length to the image compression, that your emails look good to your audience. This doesn’t just mean shrinking your email – it means having completely separate layouts for smaller screens that will include larger fonts, bigger buttons and shorter content. But, let us worry about the details and help you bask in the glow of the finished product. With optimized design, your company will look sleek and professional no matter the screen size.
Are you ready to improve your email marketing? We’d love to chat and help you examine your existing strategy.